Formative Research
We research local realities, beliefs, and social norms
to understand the communities we want to reach
PMC is a global organization acting as a catalyst for people’s
possibilities that translates evidence-based research into popular
entertainment to shape affirming narratives around sexual
and reproductive health and rights worldwide.
Our Work
METHODOLOGY AND APPROACH
Writers’ Room Co-creation
We work with writers to develop compelling characters
and emotional storylines rooted in research
See Our Approach in Action
The Cascade Effect
We connect audiences to relevant resources,
from national helplines to local health services, helping
them take action beyond the screen
Rigorous Evaluation
We evaluate shifts in knowledge, attitudes, and behaviors
to understand the impact of our stories
Our Impact
0+
COUNTRIES
Reached through PMC programs
over the last decade
0
LANGUAGES
Used to connect with audiences
around the world
0K+
NEW USERS
New family planning users through
Kwishilya in Zambia
Papás por conveniencia
In numbers
Our Partners
Narrative change doesn’t happen alone. We work with partners
around the globe who believe today’s stories shape tomorrow
Change the plot
Your support can help change the story
of millions of people
= 200 new family planning users in Nigeria
At a reported cost of $0.30 per user
Newsroom
See what’s newExplore the latest news, ideas
and stories from PMC
